Data Integrity


Bad data makes for bad decisions.

Effective businesses source data from all over the enterprise to construct the most supportive decision platform possible, with the widest view of critical business indicators. When focused by a strong data strategy, the more data, the better for your business. Unfortunately, some of the most useful data in an enterprise is entered manually, and manually entered data is often plagued by errors and inconsistencies. Add to this the existence of overlapping systems with duplicate data that don’t always agree, and your decision platform can get pretty shaky. The response to this problem is natural: add process layers to review data and enforce entry checks and controls, but that creates extra overhead on your people, reduces productivity, and can impact morale. There has to be a better way.


A strong data integrity program can highlight problem data as soon as they enter your system – or even keep them out in the first place.


CTA has worked with many different kinds of organizations to craft monitoring, review, and remediation processes to ensure and maintain decision-quality data. A strong data integrity program can highlight problem areas as soon as they enter your system and create a structured review opportunity for the right people to evaluate the data issues and take corrective action before the bad data has a chance to impact your decisions. Automated rule gates can evaluate each data value for key elements as the data enters your decision platform, allowing sophisticated and finely-tuned criteria to be applied to check format, range, and data relationships, and to ensure that required values are always populated. Questionable values can be surfaced for review while being kept out of reports and dashboards or be flagged as questionable so that decision makers can factor in the uncertainty. In the end, you have a high quality set of decision-ready data that reflects your business rules and alerts you when issues are detected, all with minimal overhead so your teams can focus on their core contributions. It’s easy to get started – just provide us some basic contact information so we can get in touch with you to set up a free, no-risk consultation.


Keep an eye on the bigger picture…


Clean, reliable data is the foundation for effective decision making. Explore these complimentary offerings to learn about ways to fully leverage your data…